Showing Up Without Selling Out: How Founders Can Lead on Social With Confidence
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If you’ve ever stared at a blinking cursor wondering how to “show up” online without sounding like everyone else—or worse, like someone you’re not—you’re not alone. Many founders we meet at SLTC have decades of credibility, a loyal network, and a clear vision. But when it comes to translating that into a social presence? Things can get... murky.
And not because they don’t have something to say. Quite the opposite.
The problem is that most content strategies feel too generic or too self-promotional. It’s easy to slip into a voice that doesn’t feel like yours—or to freeze entirely and post nothing at all.
That’s where the Social Sprint for Founders comes in.
From Thought Leader to Scroll-Stopping Leader
Designed by SLTC strategist Jenée Naquin, the Social Sprint is a two-day, done-with-you intensive for founders who already know who they are—they just need help expressing it online. It’s fast, focused, and deeply personal.
We created it for the founders who have something to say, but don’t want to chase trends or outsource their voice. The ones who lead with intention in their work, and want to do the same in their content.
“It’s not about turning founders into influencers,” says Jenée. “It’s about helping them articulate what they already know and believe, just in a format that connects with others. The best content doesn’t perform because it’s perfect. It performs because it’s honest.”
We’ve seen this need show up in so many ways: a jewelry designer ready to scale eCommerce without losing her sharp, historical voice. A wellness founder with a powerful backstory, building trust in a space that demands both vulnerability and authority. A DTC leader crafting a brand in memory of her mother, with a mission rooted in healing, clarity, and connection.
In each case, the founder isn’t starting from scratch. They already have presence. The Sprint turns that presence into momentum.
As SLTC founder Sharon Lee Thony put it in a recent Fast Company article:
“People don’t just hire an agency—they partner with people. Showing your face builds trust and sparks conversations.”
Read more in Fast Company →
What Actually Happens in the Sprint
The process is simple but rigorous. It starts with a 90-minute strategy session to unpack your positioning, voice, and platform priorities. From there, we build a tight brief—messaging recs, content themes, tactical do’s and don’ts. This becomes the foundation for the two-day sprint.
On those days, Jenée works solo but checks in with the founder for quick feedback loops. By the end, you walk away with:
- A month of scheduled content
- Custom-branded templates
- A content strategy you can replicate
- A step-by-step engagement guide
- (And if you choose our Legacy tier: a ghostwritten post, GPT prompt pack, and 90-day check-in)
It’s not just social media help—it’s a clarity accelerator.
Why It Works (for Founders Like You)
We see this need again and again—across industries, personalities, and business stages.
With Erica Weiner, it wasn’t just about selling vintage-inspired jewelry. It was about honoring her distinct voice—sharp, historical, wildly specific—and making sure it echoed across every platform. Together, we built a content engine that kept her tone intact while scaling her presence. One campaign tripled its revenue target in just five days, not because it followed a trend, but because it sounded exactly like her.
For Suzanne Sinatra of Private Packs, her mission—delivering dignity and care in a space often overlooked—demanded a strategy that centered trust. We built a system that let her show up as both founder and survivor, with messaging that was clear, warm, and never sensationalized. Her content now reflects the very values her brand was built on.
With Love, Lizzy, founded by Teresa Sabatine in memory of her mother Elizabeth—a therapist, light worker, and champion of women—there was already so much meaning at the core. Our work helped bring that story forward. By pairing her operational savvy with intentional messaging, we created a digital presence that holds space, not just attention.
And for Ciao Andiamo, a founder-led travel brand rooted in deep cultural knowledge, we built a content and SEO strategy that matched their editorial instincts. The result? A voice that felt as handcrafted and intentional as the itineraries they create—earning trust in a category where experience is the product.
Whether you’re building a legacy or reclaiming your voice as a founder, the challenge is the same: how do you show up online in a way that feels aligned and human?
Final Takeaway: Presence > Performance
If you’ve been hiding behind the brand, unsure how to lead online without feeling self-promotional, this is your moment.
The Social Sprint doesn’t make you something you’re not. It helps you show up as who you already are, with systems to support the visibility you deserve.
