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Branding & Marketing Strategy That Inspires Connection and Drives Growth

Your brand is more than a logo: It’s a story. At SLTC, we help fashion, beauty, lifestyle, and mission-driven brands uncover their unique voice and translate it into a clear, compelling strategy that builds lasting impact.

Our team brings together research, creativity, and strategic insight to develop brand foundations that scale. From positioning and messaging to go-to-market strategy, we turn brand purpose into powerful storytelling that connects and converts.
COMPANIES WE BUILD, GROW, AND BRAND WITH

The SLTC Roster

Shop Priceless white logo
Peloton white logo
hetime-mens-skincare
janefinds-logo
Yaasa white logo
Warby Parker
Betsy Adam

Why Brand Strategy Matters for Growing Brands

A strong brand strategy aligns what you stand for with what your audience needs. It builds clarity, consistency, and differentiation, essential for long-term growth and loyalty.

Clarify Your Positioning – Define your place in the market and the story that sets you apart.


Strengthen Messaging – Develop consistent, resonant communication across every touchpoint.


Build Audience Connection – Translate mission and values into messaging that inspires trust.


Drive Performance – Align brand strategy with marketing and conversion goals for measurable results.

At SLTC, we blend strategy and storytelling to create brands people remember — and return to.

What’s Included in Our Branding & Marketing Strategy Services

    • Industry, audience, and competitor research


    • Brand and messaging audit


    • Customer persona
      development and insights gathering
    • Development of mission, vision, and values statements


    • Brand positioning statement and tone of voice guide

    • Messaging hierarchy and storytelling framework
    • Creative direction and moodboarding


    • Brand narrative development


    • Copywriting and tagline ideation for campaigns or rebrands
    • Integrated campaign planning


    • Channel strategy and audience segmentation


    • Launch timeline and content calendar creation


    • Recommendations for brand rollout and internal adoption
KP Away

KP Away

Dermatologist-Developed Skincare Brand

Challenge: Translate a medical, science-led skincare line into a consumer-friendly lifestyle brand.

Solution: SLTC developed a new brand identity and messaging strategy rooted in education and accessibility.

Results: Elevated perception, increased customer trust, and consistent sales growth post-launch.

Clean Beauty Lab

Clean Beauty Lab

Non-Toxic Beauty Brand

Challenge: Modernize an existing brand to reflect new consumer expectations and market positioning.

Solution: Reimagined visual identity and messaging framework around the theme “Powerful by Nature.”


Results: Improved engagement across digital channels and stronger alignment between brand story and consumer perception.

NYU Pine

NYU Pine

Academic and Social Impact Program

Challenge: Create a cohesive brand identity and communications system for NYU’s Program for Inclusion and Neurodiversity Education (PINE).

Solution: Developed a full brand identity—including logo, messaging, visual system, and collateral—centered on inclusion, innovation, and educational equity.


Results: Unified brand presence across digital and print, strengthened partner engagement, and increased recognition for NYU’s leadership in neurodiversity education.

Why Partner with SLTC for Brand Strategy

We’re Storytellers at Heart
Our work blends data and emotion to build brands that resonate.
We Understand Your Industry
Decades of experience across fashion, beauty, lifestyle, and purpose-driven sectors.
We Build for Longevity
Every strategy is crafted to evolve with your brand as it grows.
We Work Collaboratively
You’ll be part of every step, from discovery to rollout, ensuring your brand feels authentically you.

We don’t just design brands. We help them mean something.

FAQs About Branding & Marketing Strategy

  • Most projects take 6–10 weeks, depending on scope and deliverables.
  • Yes. Our team can extend strategy into full brand identity development, including logo, typography, and visual system creation.

  • Absolutely. We often work with brands that already have traction and want to modernize or refine their positioning.
  • Yes. We partner with both emerging and established DTC brands. Whether you’re building momentum or ready to scale, our team tailors strategies to meet you where you are, and grow with you.

Ready to Define Your Brand’s Next Chapter?

Let’s uncover what makes your brand distinct — and turn it into a strategy that drives connection and results.
With SLTC, you’ll have a branding and marketing partner who understands your industry, your audience, and your growth goals.