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SEO That Drives Visibility, Growth, and Long-Term Brand Equity

At SLTC: We help DTC fashion, beauty, lifestyle, and wellness brands grow through strategic SEO and content optimization that’s designed to last.

Our SEO approach blends technical precision with storytelling, ensuring your brand ranks well and resonates deeply. We focus on what matters most: sustainable visibility, qualified traffic, and measurable business growth.
COMPANIES WE BUILD, GROW, AND BRAND WITH

The SLTC Roster

Shop Priceless white logo
Peloton white logo
hetime-mens-skincare
janefinds-logo
Yaasa white logo
Warby Parker
Betsy Adam

Why SEO Matters for DTC Brands

In today’s competitive e-commerce landscape, your customers are constantly searching — and you deserve to be found. SEO for fashion, beauty, and lifestyle brands builds discoverability, credibility, and conversion opportunities across every stage of the customer journey.

Increase Visibility – Ensure your brand appears when customers search for what you sell.


Drive Qualified Traffic – Attract the right visitors with optimized content and search intent alignment.


Improve Conversions – Strengthen your site’s user experience, navigation, and page structure.


Build Long-Term Equity – Create a sustainable foundation that continues to grow organic performance over time.

We focus on the intersection of creativity, content, and technical performance — the point where great brands become discoverable.

What’s Included in Our SEO Services

    • Site health and crawlability assessment


    • Page speed optimization and mobile performance review


    • Schema markup, metadata, and site structure improvements


    • Platform integrations (Shopify, GA4, and Search Console)
    • Keyword research and intent mapping


    • On-page optimization for collections, products, and blog pages


    • Content calendar and editorial strategy development


    • Competitor and market landscape analysis
    • Implementation of keyword updates and meta refinements


    • Internal linking structure and site architecture updates


    • Image alt text, structured data, and accessibility compliance
    • Monthly performance reporting and ranking analysis


    • Insights for content and conversion optimization


    • Continuous strategy updates based on algorithm and trend shifts
peloton

Peloton

Global SEO Strategy + Ongoing Content Development

Challenge: Increase visibility across international markets for a highly competitive fitness brand.

Solution: Comprehensive SEO strategy and ongoing content development across 9 global sites, combining technical rigor with localized storytelling.

Results: Expanded reach, improved organic performance, and strengthened brand visibility across key global markets.

healr

Healr

Holistic Telehealth Startup | Paid + SEO Strategy

Challenge: Compete in a crowded wellness landscape while translating a science-backed approach into accessible content.

Solution: Combined paid and SEO strategy with messaging and visibility tactics to simplify complex topics and drive user trust.


Results: Increased organic reach, new membership sign-ups, and brand credibility within a competitive category.

New Tradtion Media

New Tradition Media

SEO Audit + Strategic Roadmap

Challenge: Identify and resolve performance gaps impacting search visibility.

Solution: Delivered a comprehensive audit addressing technical gaps, content needs, and analytics misalignment, supported by a long-term SEO roadmap.


Results: Improved lead generation and visibility for targeted markets through an actionable SEO plan.

Why Partner with SLTC for SEO

We Combine Strategy & Substance
Our SEO work is grounded in data, supported by storytelling, and tailored to your brand’s goals.
We Understand DTC
From Shopify site structures to product pages, we know what converts in the DTC world.
We Focus on Longevity
We prioritize long-term growth over quick fixes, ensuring that optimizations continue to perform.
We Work Collaboratively
We integrate with your team to ensure SEO supports every other marketing effort seamlessly.

We don’t just help you rank—we help you rise.

FAQs About SEO Services

  • You’ll typically see early improvements within 60–90 days, with stronger momentum over 6–12 months as strategies compound.

  • Yes. We specialize in Shopify and DTC e-commerce SEO, but also support WordPress, Webflow, and custom builds.
  • Yes. We offer ongoing blog, landing page, and on-site content development to support SEO and brand storytelling.

  • Yes. We partner with both emerging and established DTC brands. Whether you’re building momentum or ready to scale, our team tailors strategies to meet you where you are, and grow with you.

Ready to Get Found by the Right Audience?

Let’s optimize your site for visibility, authority, and long-term growth.
With SLTC, you’ll have a SEO partner who understands your industry, your audience, and your growth goals.