The prompts, tools, and philosophies that make our marketing smarter, without losing the human touch.
Let’s be honest, AI is everywhere right now. Every platform is pushing new features, every tool promises to save time, and everyone has a hot take on what it means for marketers.
But here’s the thing: at SLT Consulting, we’re not just chasing shiny objects. We’re using AI in ways that feel responsible, creative, and aligned with the work we do best: building thoughtful, effective marketing strategies for visionary brands.
So instead of giving you another list of tools, we wanted to share how two of our team members, Jenée and Chelsea, actually use AI in real projects. No hype. Just real prompts, real outputs, and the best practices we’ve learned along the way.
“I use AI every day—and I’m not trying to replace myself.”
That’s Jenée Naquin, our Chief AI Officer and Content Strategist. She’s the one who experiments with new tools each week, not because it’s trendy, but because she wants to understand how they work—and how to use them without compromising the soul of the brand.
“My goal isn’t to outsource creativity. It’s to enhance it,” she told our team during a recent quarterly meeting. “And the more you use one tool, the more it starts to understand you. That’s when things get interesting.”
For Jenée, that tool is usually ChatGPT. But she also keeps a few others in her back pocket:
- Claude for writing that feels human and thoughtful
- Perplexity for research with real citations
- HeyGen for video avatars when clients don’t want to be on camera
- Kling AI for turning still photos into short-form videos (yes, it actually works)
Here’s an example of a prompt she used recently in Kling AI create a video made with one of her own images:
Prompt:
“Show the two women in the photo smiling and dancing casually in a relaxed, confident way. Natural, spontaneous groove—like they're vibing to a song at a party.”
What she left out:
Anything that looked glitchy, robotic, or stiff (because nothing ruins a brand moment faster than an uncanny valley dance move).
Designing with AI - and Making It Feel Like Yours
Over on the design side, Chelsea Davis has been putting AI to work in Adobe Firefly—especially when she needs to visualize a brand concept quickly and beautifully.
One example? Our work with Dear Flor, a cannabis edibles brand inspired by Filipino flavors. The founders described mouthwatering treats like ube boba, mango float, and calamansi sorbet—and Chelsea used those descriptions to generate visuals that felt true to the product and the culture.
“We wanted to evoke a sensory experience that made sense for the brand and the product,” Chelsea said. “We just needed the images to match the story the founders were telling.”
Here’s one of the prompts she used:
“Mango ice cream, mango fruit cubes, with whipped topping and graham crackers. Evokes mango float dessert.”
The results? Hyperrealistic visuals that feel on-brand and that stand out from the competition.
When it comes to polishing those images, Chelsea also swears by Canva AI’s Image Upscaler. It’s a small step, but it makes a noticeable difference, especially when visuals are being used across paid ads, social, and email.
Our Approach to AI: Use it Well. Use it Wisely.
We’ve learned a few things from working with AI across dozens of brands. And if you’re wondering how to bring it into your own marketing, here’s our advice:
- Be specific. Whether it’s a product description or a photo prompt, the more detail you give, the better the output.
- Use your own words. Pulling prompts from Reddit or copying competitor content won’t give you original results. Describe what you actually want.
- Know where your assets come from. Use licensed images or ones you’ve created—don’t assume everything generated by AI is fair game.
- Start with strategy. AI is powerful, but it’s only as good as the direction behind it. It’s a tool—not a replacement for smart, brand-driven marketing.
As Jenée puts it: “If you combine great taste with responsible tech use, you’ll stand out—and sleep well.”
Let’s Talk About What This Means for You
We don’t just play with AI tools because they’re fun (although sometimes they are). We use them because they help us move faster, test more ideas, and make better creative decisions—especially when deadlines are tight or budgets are limited.
And when you work with SLTC, you’re getting a team that’s not afraid to use new tools—but also knows when to pause, zoom out, and make sure we’re staying true to your brand’s voice, values, and vision.
If you’re curious about how AI can support your marketing—whether you need content, creative, strategy, or something in between—we’d love to talk.
👉 Reach out to us here and let’s build something that feels both smart and human.