How Brands Can Elevate Their Content Strategy with Visual Identity, Short-Form Video & Strategic Storytelling
In today’s fast-paced digital world, a strong visual identity and compelling short-form content are critical for success. With TikTok’s future in the U.S. uncertain, brands must adopt a multi-platform content strategy to stay visible, engage audiences, and drive long-term growth.
At SLT Consulting, we’ve helped brands like French Toast, The Sak, Peloton, and Tracy Anderson’s MyMode craft digital strategies that blend aesthetics with impact. Now, with our latest Visual Identity, Content Strategy, and Short-Form Video package, we’re empowering brands to elevate their storytelling and stay ahead in a constantly evolving digital landscape.
Why This Matters Now More Than Ever
Short-form video has transformed the way brands connect with their audiences. While TikTok has played a major role in this shift, its uncertain regulatory future means brands need a diversified strategy across Instagram Reels, YouTube Shorts, and emerging video platforms.
This moment presents both a challenge and an opportunity: How can brands create content that performs well across multiple platforms while maintaining a cohesive identity?
That’s exactly where SLTC comes in.
What’s Included in SLTC’s New Package?
We designed this offering to provide brands with a comprehensive, high-performing content strategy that blends creativity with data-driven execution. Here’s what’s included:
1. Visual Identity Development
A brand’s visual identity is its foundation—shaping how audiences perceive and connect with it. We help brands refine and define their color palettes, typography, photography, and video styles to ensure consistency across all digital touchpoints.
For French Toast Kids, we developed a content strategy that modernized their branding while maintaining the classic, trusted feel their audience expects.
2. Content Strategy for Short-Form Video
Successful content isn’t just about aesthetics—it’s about having a strategy. We help brands take a structured, data-backed approach to short-form content, ensuring that every post serves a purpose. Our approach includes:
- Platform diversification to ensure visibility beyond TikTok
- Trend analysis to stay ahead of algorithm shifts and audience preferences
- A mix of evergreen and viral content to create a sustainable content pipeline
For brands like The Sak, we developed a content framework that aligned with their bohemian, handcrafted aesthetic while ensuring videos performed well across multiple platforms.
3. Short-Form Video Creation
From concept to execution, we create scroll-stopping short-form videos designed to engage and convert. Whether it's behind-the-scenes content, product storytelling, or influencer-style videos, we tailor each piece for maximum impact.
For Tracy Anderson MyMode, we worked on a content-driven launch strategy on ConnectedTV (CTV) that incorporated high-impact video storytelling, blending aspirational fitness content with engaging, community-driven narratives.
Why Brands Trust SLTC for This Work
With over a decade of experience helping brands grow, SLTC understands that content isn’t just about aesthetics—it’s about impact. Clients choose to work with us because:
- We take a data-driven approach. Every content decision is backed by insights and audience behavior.
- We specialize in premium and emerging brands. Our work maintains a balance of aspiration and authenticity.
- We simplify execution. No more scrambling for content ideas—our team delivers a clear, actionable plan.
- We future-proof your strategy. With social media platforms constantly evolving, we ensure your brand remains adaptable.
The Bottom Line
Short-form video is here to stay, but how brands approach it must evolve. With SLTC’s new Visual Identity, Content Strategy & Short-Form Video package, brands can confidently navigate these changes while staying true to their identity.
If you’re ready to elevate your brand’s content strategy and drive real engagement, let’s talk.
Book a Consultation to get started.