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Beauty & Personal Care

Trust is the product. We help you sell it.
We work with beauty and personal care brands that are building more than products. They're building credibility, loyalty, and a reason for customers to come back.

Skincare, clean beauty, supplements, wellness-adjacent lines.

Your job is to make something that works. Ours is to make sure the marketing says so clearly, and to the right people.
COMPANIES WE BUILD, GROW, AND BRAND WITH

The SLTC Roster

Shop Priceless white logo
Peloton white logo
hetime-mens-skincare
janefinds-logo
Yaasa white logo
Warby Parker
Betsy Adam

Beauty runs on trust, not just visibility

Customers want proof, transparency, and consistency, and they expect it at every touchpoint. Being seen isn't enough. Being believed is the harder part.
The brands we meet tend to be working through:
Explaining ingredients, claims, and science without losing people
Earning trust fast in a category full of louder competitors
Balancing education with the actual job of converting
Turning a first purchase into a second, third, and fourth
Keeping the message aligned across ads, email, social, and site
Success here isn't about being the loudest. It's about being the most credible.
SLTC – Approach Section

How we work

Education that respects the customer

WWe explain what makes a product effective without talking down to anyone or burying them in jargon.

Built for repeat purchase

Beauty brands win on retention. We design lifecycle programs that nurture customers well past the first conversion.

Consistent trust across every channel

From the first ad to the welcome flow to the product page, the message stays aligned and credible.

SLTC – Beauty and Personal Care Brand Services
Beauty

Where we usually focus

  • 01

    Performance marketing (paid social and paid search)

  • 02

    Email and SMS lifecycle marketing

  • 03

    Organic social strategy and content direction

  • 04

    Shopify and WordPress website design and optimization

  • 05

    Brand and marketing strategy

Every engagement accounts for your product, your regulatory reality, and your stage of growth.

Book a Discovery Call

Brands we've worked with

Skintensive white logo

Skincare brand for maturing skin. We designed and launched a high-conversion Shopify store, then layered on email automation, paid and organic social, and paid search to establish the brand as the science of healthier skin.

View Case Study
hetime-mens-skincare

Men's skincare brand recovering from a post-2020 slump. Through paid social, paid search, email flows, and SEO, we lifted conversion rate 17.5% and cut cost per click by 51%.

View Case Study
Rally_Logomark_White

Clean skincare for teens and young adults. We built brand awareness through organic social, UGC, and email, growing profile views 271% and impressions 749% in a crowded category.

View Case Study
kp-away-logo

Dermatologist-developed treatment for keratosis pilaris. We built a brand identity and positioning that made the science approachable and moved the brand beyond a purely medical look and feel.

View Case Study
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SLTC – Why Beauty Brands Choose Us

Why beauty brands choose SLTC

Beauty brands work with SLTC because:

We understand how to communicate trust and efficacy

We balance education with conversion

We design systems that support retention and lifetime value

We collaborate closely with internal teams and founders

Our role is to help your brand communicate clearly, and grow sustainably.

Let's build something customers believe in

If you want a partner who understands your category, let's connect.