1. Marketing Strategy

Our marketing strategy services include:

• • Thorough market research to understand the industry landscape
  
• • Audience profiling to identify and understand the target demographic
• • Competitive analysis to gain insights into market trends
• • Audit of your existing marketing efforts to measure the effectiveness of your brand's message in reaching and engaging the intended audience
  
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2. Performance Marketing

We offer comprehensive performance marketing services that are designed to bolster website traffic, foster lead generation, acquire new customers, boost revenue, and enhance brand awareness. Scopes of work include:

• • Creation, implementation, and continual refinement of social and search advertising campaigns.
• • Channels include but are not limited to Google, Meta, Pinterest, LinkedIn, Programmatic, TikTok, and CTV.

3. Search Engine Optimization (SEO)

Every SEO engagement with SLTC begins with a comprehensive on- and off-site audit to inform our monthly SEO strategy. Scopes of work include:

• • Keyword research
• • Competitive analyses
• • Content audit, analysis, and planning
• • Content outline, review, and recommendations
• • Backlinking and interlinking analysis
• • Monthly campaign reporting and analysis
  

Content writing services to assist with SEO strategy are also available.

4. Email Marketing & SMS

Slide into their DMs and watch the money flow. We create, manage, and oversee all email and SMS marketing communication to your audiences. This scope of work also includes:

• • Setup of automated, triggered flows (including welcome, abandoned cart, and post-purchase)
• • SMS campaign strategy development and execution
• • SMS creative development and optimization
• • Target audience segmentation and messaging
• • Campaign tracking and optimization
• • Monthly reporting and analysis

5. Organic Social Media

Create brand awareness with a friendly internet presence across Meta, LinkedIn, Pinterest, YouTube, TikTok, and more. Our services include:

• • Channel & content strategy
• • Copywriting
• • Brand Positioning
• • Community Management

6. Website Design & Development

Your digital website or storefront should tell your brand's story while driving conversions. We create a seamless, user-friendly, engaging website design, implementing responsive design for mobile, tablet, and desktop browsers and ensuring ADA compliance.

We work across various platforms, including:

• • Shopify
• • Squarespace
• • HubSpot
• • Wix
• • WordPress
  

7. Branding

Don't venture into the wide world of digital marketing without a solid identity and a strategic, data-informed plan. Here's how we can help:

• • Brand Strategy
• • Visual Identity Development
• • Tone of Voice