SLTC Blog

Reimagining Bridgerton: Modern Fashion for Timeless Characters

Written by Nina Duong | Aug 28, 2024 4:36:01 PM

Bridgerton has everyone talking, and it's easy to see why. With a staggering 45 million viewers tuning in for its third-season debut, it's clear that the show is more than just a hit—it's a full-blown cultural phenomenon. And a big part of that craze? The fashion. The show's costume design is a feast for the eyes, perfectly blending historical accuracy with a modern twist. This unique style has reignited the "Regencycore" trend online, bringing elegant silhouettes and vibrant colors into contemporary wardrobes. 

Modern Makeover

Imagine if Bridgerton's beloved characters stepped into the modern world. How would they dress? Inspired by the show’s iconic wardrobe, we took a creative leap and styled our favorite characters based on recent ad campaigns we've run for our fashion clients.

Penelope Featherington

For Season 3's Penelope, we envision a striking Betsy & Adam dress. The bold color embodies her strength and power, perfectly mirroring her secret identity as Lady Whistledown.

Daphne Bridgerton

For Daphne, the Amissima “Elis” dress is a perfect match. This sophisticated piece reflects her refined grace and captures the essence of her role as a duchess.

Our Fashion Marketing Highlights

At SLT Consulting, we pride ourselves on crafting impactful marketing strategies that deliver real results. Here’s a closer look at our work with Betsy & Adam and Amissima:

  • For over 25 years, Betsy & Adam has been creating stunning formal wear inspired by New York City's vibrant fashion scene. Initially available only through major retailers like Macy's and Dillard's, the brand sought to transition from wholesale to a thriving DTC business. To achieve this, we developed a digital marketing strategy to boost their online presence and form a stronger connection with their target audience. As a result, total revenue increased by 360%, and the return on ad spend increased sevenfold, firmly establishing Betsy & Adam in the e-commerce space and bringing their unique designs to a broader audience.

Check out the case study to learn more!

  • Amissima has built a strong reputation as a beloved fashion brand in Brazil. Looking to replicate their success in the US, they turned to us for assistance. We devised a comprehensive strategy to enhance their social media presence, optimize their website, and drive brand awareness through targeted advertising and compelling content. Since their US debut, we've continued to support Amissima with campaign management, content curation, and ongoing optimization, helping them establish a strong foothold in the American market and grow their presence.

Interested in elevating your fashion brand? Book a call to