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CASE STUDY

P&G Alumni Network

Enhancing the Public Perception and Awareness of P&G Alumni Network

 

THE CHALLENGE:

Transforming the P&G Alumni Network’s digital presence to drive brand awareness, engagement, and membership growth across global platforms, targeting their extensive community of over 100,000 former Procter & Gamble employees across 45 countries.

 

THE SOLUTIONS:

Developed and implemented an organic content strategy across LinkedIn, Facebook, and Twitter to boost engagement and foster community interaction, as well as a cohesive strategy to elevate digital content quality and relevance, aligning closely with the network’s objectives and audience interests.

Email marketing initiatives to increase engagement and support overall growth objectives.

 

SLTC's Contribution:

Organic Social Content Creation

Digital Content Strategy

Website Refresh

Email Marketing

Paid Ads

 

About P&G Alumni Network:

The P&G Alumni Network was founded by former P&G’ers to connect the talent, ideas, and resources of P&G Alumni. By building on existing connections and making new ones – we impact our communities through engaging events, enriching content, and philanthropy. As a nonprofit with more than a hundred thousand members across cities and chapters worldwide, the P&G Alumni Network is officially recognized and supported by Procter & Gamble.

 
 
 
 
Key Results
  • +68%
    LinkedIn Follower Growth
  • +41%
    LinkedIn Engagement
  • +32%
    Email Subscribers
P&G Alumni Network
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