PELOTON
Developing Unique Blog Content & Offering Exceptional SEO Services
THE CHALLENGE:
Optimize Peloton’s online presence and enhance visibility across global regions. We aimed to elevate Peloton's digital footprint and drive engagement with their at-home fitness solutions.
THE SOLUTIONS:
Conducted an in-depth SEO audit and implemented tailored strategies to enhance website visibility and performance across all 9 regional websites.
Ongoing blog content development, delivering valuable information to Peloton's audience while bolstering the brand's online presence.
Continued oversight of SEO efforts to ensure consistent optimization and alignment with Peloton's evolving goals and industry trends.
2,800% increase YoY in number of keywords ranked top 10 (desktop) and 3,567% increase in number of keywords ranked top 10 (mobile).
SLTC's Contribution:
SEO
Blog Content Development
About Peloton:
Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.
Key Results
Consistently high SEO score (within target range of 80-100)
Steady MoM increase in revenue attributed to blog posts
Increase in overall non-brand clicks to the website MoM