LITTLE BELLIES

Launching Little Bellies in an
Entirely New Territory: The U.S.

THE DETAILS

Client Objective: Already a dominant force in Australia, Little Bellies sought our expertise to launch successfully in the U.S. Our mission was clear: establish brand awareness, drive sales, and position Little Bellies as the go-to for baby and toddler snacks in the U.S. mainstream market.

Our Approach: Our strategy included paid social and paid search services, coupled with a strategic retailer strategy at both national and local levels. A unique facet of our local retailer strategy involved the implementation of geo-targeting, ensuring optimal targeting capabilities and the acquisition of new local customers. Platforms like Google Ads, TikTok Ads, Instagram Ads, and Meta Ads were leveraged to maximize reach and engagement.

THE SOLUTIONS:

Implemented paid social and paid search strategies on platforms like Google Ads, TikTok Ads, Instagram Ads, and Meta Ads.

Deployed a unique geo-targeting approach for local retailers to maximize targeting capabilities and acquire new customers.

Executed a comprehensive retailer strategy at both national and local levels.

Employed continuous testing of audience targeting, messaging, and creative to adapt to the U.S. market.