International Flavors & Fragrances Inc. (IFF)

THE CHALLENGE:

IFF aimed to establish a unique positioning within its Modulation technologies, seeking to differentiate from competitors who often utilize generic, uninspired visuals. The goal was to connect with diverse audiences across various internal and external channels, showcase its groundbreaking solutions, and drive engagement with an increasingly digital-savvy customer base. 

THE SOLUTIONS:

SLTC crafted a comprehensive creative concept and playbook to guide IFF’s brand communications. The playbook included detailed brand positioning, a verbal and visual identity, and key messages to establish IFF’s point of difference. We provided guidelines on tone, imagery, and messaging to ensure a unified brand presence across channels.