International Flavors & Fragrances Inc. (IFF)

THE CHALLENGE:

IFF aimed to establish a unique positioning within its Modulation technologies, seeking to differentiate from competitors often utilizing generic, uninspired visuals. The company wanted to elevate its storytelling approach to resonate across various internal and external channels, using brand-specific, custom photography and a consistent tone of voice.

THE SOLUTIONS:

SLTC crafted a comprehensive creative concept and playbook to guide IFF’s brand communications. The playbook included detailed brand positioning, a verbal and visual identity, and key messages to establish IFF’s point of difference. We provided guidelines on tone, imagery, and messaging to ensure a unified brand presence across channels.