The Health Center at Hudson Yards (HCHY)

Boosting Awareness and Membership for The Health Center at Hudson Yards

THE CHALLENGE:

During the COVID-19 pandemic, HCHY faced the challenge of promoting its concierge medical services amidst a significant decrease in foot traffic. The goal was to increase awareness and drive both corporate contracts and individual memberships, positioning HCHY as the trusted medical provider for employees at top corporations and discerning New Yorkers.

THE SOLUTIONS:

SLTC crafted a strategic approach that highlighted HCHY’s unique offerings through content and social media advertising. By positioning healthcare professionals as approachable and expert resources, we designed targeted campaigns to educate and engage potential clients. Content was tailored to emphasize the benefits of concierge medical care, resonating with both corporate and individual audiences.