The Health Center at Hudson Yards (HCHY)

Building a Premier Digital Presence for Luxury Healthcare at Hudson Yards

THE CHALLENGE:

Upon launching unparalleled services at The Health Center at Hudson Yards, world-renowned Mount Sinai Hospital sought a partnership with SLTC to:

• Establish a compelling digital presence.
• Increase awareness among high-value target audiences.
• Differentiate itself in the competitive healthcare market.

Their objective was to create a digital ecosystem that mirrored their luxurious in-person experience while driving engagement, trust, and new memberships.

OUR APPROACH:

SLTC’s strategy focused on positioning HCHY as a leader in premium healthcare through:

• • Website Revamp: Enhanced user experience with sleek design, clear messaging, and engaging visuals that reflected the practice's exclusivity and excellence.
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• • SEO Optimization: Leveraged keyword research and content creation to improve search visibility and attract relevant traffic.
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• • Performance Marketing: Executed targeted campaigns across Meta, LinkedIn, and Google Ads to capture the attention of high-net-worth individuals and corporate decision-makers.
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• • Social Media Management: Managed HCHY’s social media presence to elevate brand visibility and foster authentic engagement with their target audience.
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• • Analytics-Driven Adjustments: Continuously monitored and refined strategies based on performance metrics.