Gelato Pique

Enhancing Brand Visibility and Driving Sales for Gelato Pique

THE CHALLENGE:

Gelato Pique sought to expand its presence in the US market by driving online sales, boosting foot traffic to its retail stores, and building brand recognition. As a luxury Japanese loungewear brand, they needed an approach that would reflect their unique blend of comfort, elegance, and quality while resonating with an American audience drawn to sophistication and relaxation.

THE SOLUTIONS:

SLTC designed a strategic campaign that combined curated visuals with precisely targeted messaging. By restructuring Gelato Pique’s ad campaigns, collaborating on themed visual assets for weekly collection drops, and refining audience segments, we helped the brand create a cohesive and appealing story that increased both engagement and conversions.