Gelato Pique

Enhancing Brand Visibility and Driving Sales for Gelato Pique

THE CHALLENGE:

Gelato Pique, a luxury Japanese loungewear brand renowned for its "wearable dessert" concept, sought to expand its presence in the U.S. market. Their goals included increasing online sales, boosting foot traffic to retail stores, and building brand recognition among American consumers who appreciate sophistication and relaxation.
As a renowned Japanese loungewear brand expanding its footprint in the U.S., Gelato Pique sought to replicate its global success stateside. Despite a strong brand identity, the team faced challenges with market visibility, customer acquisition, and scaling revenue effectively. With peak seasons like the holidays and cozy winter months approaching, they needed a data-driven marketing strategy tailored to the American audience.

THE SOLUTIONS:

SLTC crafted a multi-channel strategy that combined curated visuals with precisely targeted messaging. By restructuring Gelato Pique’s ad campaigns, collaborating on themed visual assets for weekly collection drops, and refining audience segments, we helped the brand create a cohesive and appealing story that increased both engagement and conversions.