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CASE STUDY

My Telemedicine

Driving 50% More Qualified Leads for My Telemedicine

 

THE CHALLENGE:

MyTelemedicine needed to improve the quality of its inbound leads while reducing inefficient ad spend. To do so, it aimed to position itself as the go-to solution for medical groups and healthcare providers by emphasizing its customizable, scalable telemedicine capabilities.

OUR APPROACH:

We developed and executed a multi-channel paid search strategy focused on three core campaigns.

* Prioritized high-intent B2B keywords and built granular segmentation to exclude irrelevant B2C clicks, significantly improving lead quality.

* Keyword and ad copy optimization, custom landing page testing, and the phased rollout of Performance Max campaigns to enhance reach across Google properties.

* Budget was dynamically allocated monthly to high-performing campaigns based on real-time results, and we implemented negative keyword filtering and dayparting to further refine targeting.

SLTC's Contribution:

Paid Search Advertising
Performance Max Campaign Management
Marketing Strategy and Lead Funnel Optimization



About My Telemedicine:

MyTelemedicine is a leading white-label telehealth platform, trusted by over 100 brands to deliver virtual healthcare to millions of patients.

By providing customizable, scalable telehealth solutions, MyTelemedicine empowers healthcare organizations to expand their reach, streamline operations, and deliver patient-centered care nationwide.

Key Results
  • +50%
    Lead Volume
  • -60%
    CPA
  • 2-3X
    Lead Quality Improvement
"We have nothing but great things to say about the SLTC Team and their work."
mtm-telehealth-platform
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