Cortica

Parent-First Digital Experience for Cortica

THE CHALLENGE:

Cortica operates in a sensitive healthcare category: whole-child autism care, where trust and clarity are essential. Their complex, integrated care model needed to be translated into clear, reassuring digital experiences that educate parents and support confident decision-making.

THE SOLUTIONS:

We built parent-first digital experiences, using clarity, structure, and empathy as core principles. Our work focused on simplifying complex care pathways, shaping emotionally resonant messaging, and designing landing pages that balanced warmth with authority.

AI was used selectively to accelerate content structuring and iteration, while final messaging remained human-led and healthcare-informed.