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CASE STUDY

Clean Beauty Lab

Redefining a New Generation of Non-Toxic Beauty Products

 

THE CHALLENGE:

Clean Beauty Lab, a brand committed to non-toxic and environmentally friendly beauty products, sought a complete brand identity overhaul to redefine clean beauty values and establish a unique position in the competitive clean beauty landscape.

 

THE SOLUTIONS:

Aligned brand with 100% clean promise, emphasizing natural ingredients and environmental responsibility

Positioned brand as unique, compelling presence focused on being "powerful by nature"

Defined core values to differentiate in clean beauty space: 100% Clean, Powerful by Nature, Good for Humans and Environment

Created comprehensive guidelines ensuring consistent brand representation across touchpoints

 

 

SLTC's Contribution:

Brand Identity

Brand Positioning

Brand Guidelines

Logo Creation

 

About Clean Beauty Lab:

Clean Beauty Lab is a non-toxic haircare brand, committed to bringing each and every person healthier hair and a healthier environment. Over the last decade, Clean Beauty Lab's innovation, commitment and passion for clean beauty has grown more than ever before. They paid attention to the conversations they were having with clients who often expressed worries about the health of their hair and their longing for the same, resilient hair they had 20 years ago. At the start of 2020, Clean Beauty Lab expanded their love for clean beauty beyond the salon by developing a 4-part, plant-derived daily hair care ritual.

 
 
 
 
Clean Beauty Lab
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