Betsy & Adam

THE DETAILS

Client Objective: Since 2019, our partnership with Betsy & Adam has focused on growing their brand presence across various digital marketing channels, transitioning from a wholesale brand to establishing a thriving DTC/e-commerce business. Betsy & Adam, known for over 25 years as one of the largest makers of formal wear in the United States, aimed to leverage our expertise to enhance their digital presence and drive results.

Our Approach: We crafted a multi-faceted approach, combining the power of Email and SMS marketing automations, a website refresh, and targeted Paid Social Media and Paid Search campaigns to meet Betsy & Adam's goals.

THE SOLUTIONS:

We leveraged our digital marketing expertise to design and implement strategies tailored to Betsy & Adam's unique needs.

We facilitated the transition from a wholesale brand to a flourishing DTC/e-commerce business.

We worked on enhancing brand visibility and resonance in the digital space, aligning with the vibrant and fashionable essence of Betsy & Adam's designs.

SLTC's Contribution:

SMS Marketing

Email Marketing

Organic Social

Paid Social Media Marketing

Website Updates

About Betsy & Adam:

Betsy & Adam has been one of the largest makers of formal wear in the United States for over 25 years. Designed in New York City and inspired by its vibrant nightlife, social galas, and fashion runway shows, Betsy & Adam creates dresses that fit, flare, and sculpt for amazing entrances, stunning pictures, and having fun. Our collaboration with Betsy & Adam has received a Shorty Award, recognizing the great work and commitment to excellence tailored specifically for this client.